Values vs. Value: Balancing Personal and Professional Expectations

Alma Derricks, Educational Session Keynote

Stanford Women's Leadership Conference, Stanford, CA

While clearly articulated goals, values, and expectations are vital to crafting a meaningful personal life, building a successful professional life requires that personal market value is equally well defined and explicitly communicated to potential employers, clients, and other benefactors. With an emphasis on balancing internally motivated “inside out” thinking and externally-defined “outside in” expectations, Values vs. Value explores the relationship between personal and professional accountability and offers practical strategies for developing a thoughtful career path that is both satisfying and competitive.


The Art of Personal Branding

Alma Derricks, Keynote

Boeing Long Beach Management Association, Long Beach, CA

With a special emphasis on balancing personal brand-building with corporate loyalties and responsibilities, Alma describes how Boeing managers can harness the power of branding to increase their value, focus, and visibility.


e-ntertainment: New Opportunities with Emerging Entertainment Platforms

Alma Derricks, Panel Moderator

UCLA Anderson Entrepreneur's Conference, Los Angeles, CA

What's next in video gaming, consumer electronics, television, and music? How will new technology change the way 21st century audiences experience entertainment? Where are the opportunities for entrepreneurs in media and entertainment? Alma leads a thought-provoking conversation with executives from Yahoo! Music, digital video specialists Akimbo, and video game producer Titan Productions.


Enabling Everyday Innovation

Alma Derricks, Keynote

Northrop Grumman, San Diego, CA

In a lively and eye-opening session, Alma delivers practical strategies designed to help Northrop managers overcome the creative limitations present in both their organizations and their own minds.


The Art of Personal Branding

Alma Derricks, Keynote

Stanford Professional Business Women of Los Angeles, Los Angeles, CA

In this special keynote address to Stanford alumni (all right now!), Alma describes how individuals can apply corporate/product branding techniques to develop powerful, unique and impactful personal brands. For entrepreneurs, employees and professional parents alike, personal branding is the key to rising above the noise.


Innovative Thinking: A Defining Look At Technology, Women & The Workplace

Alma Derricks, Panelist

Professional Business Women of California Annual Conference, San Francisco, CA

Why does the "glass ceiling" for young women in technology begin to form as early as college? What strategies can professional women employ to break through and advance their careers? This session took a closer look at the interlocking issues surrounding women in the technology workplace and offer solutions for surviving and thriving in an industry in flux.


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