developed and launched The Dilbert Zone, the first
website for an syndicated comic strip.
targeted way to
reach a global audience of technology professionals on a
daily basis, the site attracted pioneering Fortune 50
advertisers including Intel and Microsoft and featured an ecommerce
program that offered original branded merchandise.
Attracting daily visitors from dozens of countries, the site
profitability in less than six months.
On behalf of
General Mills and TV One, REV co-created and executive produced
Full Plate, the cable network's first television
series featuring full product integration.
Meant to inspire
busy "kitchen challenged" women to attempt a special
home-cooked meal, the series successfully showcased General
Mills' vast array of products – including Pillsbury, Betty
Crocker, La Victoria – while providing a satisfying and
emotionally rich television experience.
REV worked with both
the programming and advertising teams to develop series and
interstitial concepts, branded title sequences,
sponsored on-air segments, and print/online collateral
designed to communicate the newly-launched cable network's fresh
approach to African American viewers.
In two years,
the network has attracted the attention of hundreds of
national sponsors and now reaches a audience of over 30
million via cable, satellite, internet, and on-demand
ONLINE + PRINT +
ECOMMERCE + SPONSOR INTEGRATION
+ ONLINE + SPONSOR INTEGRATION
ON-AIR, PRINT &
ONLINE IDENTITY + SPONSOR INTEGRATION