In the great
sizzle vs. steak cage match, can substance really
trump style? In their noteworthy new book Why
Johnny Can't Brand, authors Bill Schley & Carl Nichols say
it can...and it must. |
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When branding
goes terribly, terribly wrong, Dead Brand Walking is
there to point, shoot and click. |
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Managing Partner
Alma Derricks describes the importance of balancing "values"
and "value" at the inaugural Stanford Women's Leadership
Conference, |
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